Today, Fuji has joined forces with parent company Advanced Sports International (ASI) to become a truly global cycling brand. ![]() Fuji expanded to the United States market in the 1970s and stormed onto the international racing scene in the '80s, with the likes of Olympic gold medalists Mark Gorski and Connie Paraskevin. ![]() Fuji's steadfast philosophy in utilizing the most advanced technology and incorporating elite athlete input into its high-performance products has enabled the brand to endure while others have faltered. Originally founded as a Japanese bicycle manufacturing company (Nichibei Trading) in 1899, Fuji is one of the oldest surviving bicycle brands in the world.
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